Both are strong choices. The short answer: pick BrightLocal if you are agencies doing local SEO. Pick Google Business Profile if you are every local business, before anything else.
| BrightLocal | Google Business Profile | |
|---|---|---|
| In one line | Local SEO audits, rank tracking and citations. | Your free listing on Google Search and Maps. |
| Pricing | From $39/mo | Free |
| Free tier | No | Yes |
| Best for | Agencies doing local SEO | Every local business, before anything else |
| Category | Local Marketing & Reviews | Local Marketing & Reviews |
| Website | brightlocal.com | google.com/business |
BrightLocal details Google Business Profile details