Both are strong choices. The short answer: pick Apollo.io if you are finding and emailing B2B prospects affordably. Pick ZoomInfo if you are enterprise sales and marketing data.
| Apollo.io | ZoomInfo | |
|---|---|---|
| In one line | A 275M-contact database plus sequences in one platform. | The enterprise B2B data and intent leader. |
| Pricing | Free plan; from $49/user/mo | Custom pricing |
| Free tier | Yes | No |
| Best for | Finding and emailing B2B prospects affordably | Enterprise sales and marketing data |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | apollo.io | zoominfo.com |
Apollo.io details ZoomInfo details