Both are strong choices. The short answer: pick Apollo.io if you are finding and emailing B2B prospects affordably. Pick Lusha if you are reps grabbing direct dials on the fly.
| Apollo.io | Lusha | |
|---|---|---|
| In one line | A 275M-contact database plus sequences in one platform. | Fast contact data from a browser extension. |
| Pricing | Free plan; from $49/user/mo | Free plan; from $19.90/user/mo |
| Free tier | Yes | Yes |
| Best for | Finding and emailing B2B prospects affordably | Reps grabbing direct dials on the fly |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | apollo.io | lusha.com |
Apollo.io details Lusha details