Both are strong choices. The short answer: pick Apollo.io if you are finding and emailing B2B prospects affordably. Pick Clay if you are growth teams automating account research.
| Apollo.io | Clay | |
|---|---|---|
| In one line | A 275M-contact database plus sequences in one platform. | Enrichment waterfalls and AI research agents in a spreadsheet. |
| Pricing | Free plan; from $49/user/mo | Free plan; from $134/mo |
| Free tier | Yes | Yes |
| Best for | Finding and emailing B2B prospects affordably | Growth teams automating account research |
| Category | Lead Generation & Data | Lead Generation & Data |
| Website | apollo.io | clay.com |
Apollo.io details Clay details