Both are strong choices. The short answer: pick Ahrefs if you are sEOs who live in link data and keyword gaps. Pick Semrush if you are marketing teams that want one SEO command center.
| Ahrefs | Semrush | |
|---|---|---|
| In one line | Industry-favorite backlink index and keyword research. | The all-in-one visibility platform for SEO, ads and content. |
| Pricing | From $29/mo (Starter) | From $139.95/mo |
| Free tier | No | No |
| Best for | SEOs who live in link data and keyword gaps | Marketing teams that want one SEO command center |
| Category | SEO Tools | SEO Tools |
| Website | ahrefs.com | semrush.com |
Ahrefs details Semrush details
Moz ProUbersuggestScreaming FrogSurferSE RankingMangoolsGoogle Search Console