Both are strong choices. The short answer: pick Ahrefs if you are sEOs who live in link data and keyword gaps. Pick Moz Pro if you are beginners learning SEO fundamentals.
| Ahrefs | Moz Pro | |
|---|---|---|
| In one line | Industry-favorite backlink index and keyword research. | The original SEO suite with the Domain Authority metric. |
| Pricing | From $29/mo (Starter) | From $39/mo |
| Free tier | No | No |
| Best for | SEOs who live in link data and keyword gaps | Beginners learning SEO fundamentals |
| Category | SEO Tools | SEO Tools |
| Website | ahrefs.com | moz.com |
Ahrefs details Moz Pro details
SemrushUbersuggestScreaming FrogSurferSE RankingMangoolsGoogle Search Console